Condividi il mio amore per lo sport: Virat Kohli entra a far parte dell’agenzia di marketing sportivo di Ravi Shastri

Team India veteran batter Virat Kohli announced his new management team as he came to an agreement with ‘Sporting Beyond’ a firm co-owned by Ravi Shastri. On his social media handles, Kohli said that Sporting Beyond shares his goals and values of integrity and transparency along with his love for the sport. Kohli mentioned that the new management firm will handle all his business interests.

Earlier this year, Virat Kohli ended his long-term association with Cornerstone, a prominent celebrity management company, which involved Bunty Sajdeh, his long-time manager. “I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now,” Virat Kohli said in a statement on social media.

Virat Kohli joins Sporting Beyond

“The team at Sporting Beyond shares my goals and my values of transparency, integrity and a love for sport, in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests,” he added.

What is Sporting Beyond Private Limited?

Speaking more about the firm Sporting Beyond Private Limited, the firm was launched in 2021 by Ravi Shastri alongside Papia Pradeep Guha and Jaiveer Panwar.

Sporting Beyond specializes in creating and marketing new sports properties, mergers and acquisitions, and existing properties across all sports in India and the world. The company collaborates with established and fresh talents.

It has an in-house digital team that focuses on driving the digital content required for all properties and talent, as technology and digitization play a vital role across all platforms and verticals of the business.

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